The campaign to promote the Italian region of Valle d'Aosta as first-class Ski Resorts collection.

With close cooperation of the Regional Tourism Association, we organized three press-tours that resulted in more than 30 specialized online publications, which in tern significantly increased brand awareness of the region and its resorts. Also, the Italian partners noticed a very high and stable growth dynamics of Russian tourists in the region.

As a result, the optimal choice of advertising campaign tools (articles in specialized media popularizing contests , educational quizzes , steady news flow ) and managed to carry out a successful campaign within a limited budget .