News survey results: 40% of respondents will be booking winter skiing vacations in this season at last moment

On the eve of the winter 2015 season SKI.RU conducted a short survey of its audience’s trip plans. We’ve got encouraging results, and want to share the data with you.

«I can as PRO!»

Successfully completed the project for online sports supermarkets Sportmaster «I can as PRO!»

PR campaigns for brands Blizzard and Elan

Creating of the unique content

Contract with SMG on brand promotion of South Tyrol

Pearl of northern Italy and the richest province in Europe.

Event: Exhibition of Achievements of the Ski

In the interests of the client International Ski Salon, we came up and held a unique event: the show room for all the novelties of the season in the ski and snowboard.

Results of the PR campaign for SKI TAG in Snezhkom

In the interests of the client SALZBURGERLAND, our agency Active Communication Agency implemented the project on PR-support of the annual ski holiday SKI TAG, held under the auspices of the Austrian resorts in Snezhkom (Moscow, October 11, 2014). Was provided the presence of a group of journalists and bloggers, realized publication of 9 materials, republications and share-publications of more than 30 online resources. Total coverage – 200 000 person.

ACA and ski region Dolomitisuperski concluded a seasonal contract

The world famous ski region Dolomitisuperski and company Аctive Communication Agency has embarked on a seasonal contract for PR and promotion of the region.

Ski & snowboard statistic: which brand is cooler?

We continue to analyze the queries for active sports goods Russian market. At this time, the subject of study, which was conducted by Active Communication Agency specialists, was the Yandex requests from May, 2012 to April, 2014 by "ski" and "snowboard" tags. Perhaps this is not the brightest way to evaluate skiers, snowboarders and users of snow equipment in Russia, but some useful conclusions can be made.

Russian web audience: brand awareness tendencies analysis. Part 1: outdoor equipment

Outdoor brands statistics for Russian market - is new and almost unexplored theme. Nevertheless, merchants and manufacturers' inquiry in this area, as distributors, is big enough.

Active Communication Agency specialists analyzed brand awareness for Russian Internet audience trends, concerning search requests on the Internet. Maybe this is not the ultimate way to find out public preferences, but a definite direction of brand popularity can be traced.

Switzerland Tourism for Russia - cooperation

Active Communication Agency (ACA) organized and conducted a press tour for the Switzerland Tourism for Russia (Zurich-Villars Montreux) from 17 to 22 June, 2014. The participants of press-tour were representatives of, web-portals; "Aeroflot", "AIF Pro Kuhny" and "Gory" magazines and "Govorit Moskva" radio station.

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